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Uggs
- The finest sheepskin boots from Down Under.
Uggs are a brand of genuine
sheepskin from New Zealand and Australia. This generic term
covers shoes, boots and slippers made from sheepkin, and
even though I wouldn’t be seen in public wearing them [I
must they can be quite cosy in front of a fire on a winter’s
night] I don’t like someone telling Aussie traders they
can’t market them as “ugg boots”.
The boots are so ugly that
they're irresistibly adorable. Though they were originally
made for surfer's feet, Hollywood hipsters have been wearing
them with everything from flirty skirts to trendy denim.
Click
here if you want to buy great Uggs!
They have grown beyond boots
to shoes, slippers and clogs. All weather products made
of fine Australian sheepskin. The footwear is designed to
be worn barefooted allowing your feet to breathe. The wool
will keep your feet warm to -30 degrees F.
Once you slide your naked feet
into Ugg boots, you won't ever want to step out of them.
Whether you prefer boots, slippers, or shoes, Uggs are the
shoe for you.
However, when the first trademark
was going through in the US, when asked by the USA federal
trademark office's examiner, Susan Heller, on March the
7th 1986 "What is the significance of the term ugg?",
she was told under oath that "There is no significance
of the term UGGS in the relevant trade or industry."
This is despite the fact that many years prior; ugg, ug,
and ugh were all generic terms for sheepskin boots and were
so much a part of popular culture, they were referenced
in Australian dictionaries.
History
In
1978 Brian Smith, a young Australian surfer, brought a core
piece of "Down Under" to the United States. Armed
with two dozen pairs of Ugg sheepskin boots, he hit the
streets of NYC ready to make his "sheepskin to riches"
story to come true. Three days later he was "down under"
by $950. He still had two dozen Ug boots and was feeling
lonely in the Big Apple.
Brian
was convinced these Australian boots had a place in the
US market. He then set out determined to find it. Luckily,
it didn't take him long to realize that the Ugg boots would
fit the same feet in the States as they do in Australia
- surfers feet. In fact, he soon discovered there was already
a core group of surfers who had brought Uggs back from Australia
to share with their American surfing "mates."
His
first season in business Brian sold 48 pairs of Ugg boots
to a whopping 5 accounts. Of course, it was the crazy California
surfers who grasped the genius of these sheepskin boots
- the incredible warmth, ultimate comfort and cozy sheepskin.
Their original ugg boot
style was very simple. It was two pieces of sheep skin in
the shape of a boot fixed together down the centrefront
and back with a sole attached to the underside. They did
not even have any hard soles. They were really only a great
sock. The general agreement is that the orignal name is
invented from the term "ugly boot" and since then,
Aussie people have referred to their sheep skin boots as
uggs, uggies, ugh boots or ugg australia boots.
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